In case you missed the first part, you can read it here.
Besides managing the Banco Sabadell’s online media channels for five years, I was also in charge of the digital strategy for BPM Traducciones, the brand that I created in 2011 to provide translation, interpreting, editing and language instruction services until I moved to the United States in 2016. In addition, I had personal profiles on Facebook, Twitter, Google+ and Instagram.
At first, I found social media to be interesting. I’d spend hours reading, looking and writing almost every day. My knowledge increased. I found a vehicle to share my opinions and experiences. I almost felt I could help change the world through it! Even the possibility of reconnecting with some people suddenly seemed attractive.
Regarding privacy, I discovered that it could be customized on Facebook. At first, it was perfect: I could create groups and choose what they could see. However, that would end up being a burden. I also noticed that communication was becoming unidirectional: many people were viewing my content, but I didn’t feel we were actually in touch. And I didn’t have much time to catch up with their updates. In 2014, I chose to close my Facebook account and see who would genuinely keep in touch. Although I lost many contacts, I was happy to let them go. The people I’m closest to had been and continue being in touch with me.
Since I love photography, I began using Instagram in 2015. I kept it for almost two years until I realized that I didn’t need to document my life for an audience. You can choose to live an experience to the fullest the moment it’s happening and not divide your attention with social media. I don’t believe in sharing publicly an embellished version of an experience and use it as a validation tool according to the number of views, likes and comments:
Twitter was my favorite social network. It quickly became my main source of news. It also helped me distribute my own content, connect with some interesting people and network. As time went on, though, Twitter became more and more infected with trolls. Many users that I followed (most of them I didn’t know personally) were increasingly getting hooked on uninteresting content, or engaging in non-constructive arguments with strangers. I felt Twitter was giving me anxiety, so I deactivated it after six years of use.
It took me some time to realize that I didn’t want to use social media, nor did I want to further my career as a social media specialist. Although I know that social media can provide many benefits, I’m not interested at present: it’s time-consuming and not offering me added value. I’d rather use my time to live my life and get to work.
I respect those who want to use social media, especially if cleverly done. I’m also grateful to social media for the good things it brought into my life: knowledge, work and people (especially the person that today is my husband). But currently, my life without social media is better!